Asher Who?

As we study audience this week, I feel that no one right now is more set on an audience than Asher Roth (Roth was actually the other member of the duo that was seen on the Kid Cudi feature that I previously posted). Yes, he is something new in the hip-hop's mainstream; how couldn't he be though has feasted off of the mindset of the college population and looks like the average white kid trying to make it big.  I do think that his first single "I Love College" is very much played out by now, but he hits his target right in the chest.  He's been able to deal with the Eminem comparisons and throw those out the window and make a name for himself as well as show that hes not just a one hit wonder.  From looking further into this dude he seems real and looks to be very easy to relate to, thus his potentially huge audience.  

I first discovered Asher Roth from a July 2008 mixtape that he was featured on with heavily known DJ Drama as well as Don Cannon.  On this tape, Roth jumped onto a variety of well known track instrumentals from John Mayer's "Waiting On The World To Change," to the new song at the time "Black Mags" by the Cool Kids, as well as the Lil' Wayne older song "Cannon" that almost everyone has a verse to by now.  Roth has taken what is relevant and known and therefore given that a ridiculous twist in terms of what is everyday hip hop.

Roth's album "Asleep In The Bread Aisle" ironically drops this 4/20 as he has dropped only a couple tracks so far in sequential order to keep fans on the edge of their seat.  His newest song to release is named "Be By Myself" and features the well-known artist Cee-Lo, member of Gnarls Barkley.  The song is real smooth and shows that he can touch another element in his music and is another eye-opener and creates much more anticipation for this upcoming album.  Asher Roth seems to be someone commitment to his work and it seems very cool that he is touch with those that have paved the way for him and seems to be in it for the right reasons so far.